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Objectives and Styles of Writing

Lesson 3/15 | Study Time: 1 Min

Written Communication: The Objectives

Every staff member of your company should be able to effectively and beautifully communicate the right message, in the right context, at the right time, to the right audience, using the right medium (traditional, digital, and social media). 

Written Communication: Style

Under what Circumstances do you use either of them?


Formal writingInformal Writing









The rise of social media and digitalization has brought a whole new dimension to professional written communication and has challenged the borderlines of professional and personal writing.  

The extent of blur and blend is dependent on corporate culture and management philosophy. 



Formal WritingInformal Writing

















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